Tools + Ideas

Free AI Tool for Positioning, Experiment Design, and Campaign Prioritization

Trusted Brand Demand

Trusted Brand Demand helps teams see how AI sees them, and delivers a real plan for growth. Drop in your website URL, answer three quick questions, and get back a complete go-to-market framework, all generated in ~20 seconds by Claude AI.

Get it free, private, and obligation-free on Github.

What’s included:

Positioning check
April Dunford's framework applied to your product: competitive alternatives, unique attributes, the value they create, who cares, and the ownable market frame

Positioning gap
The single most important thing your messaging is missing

Marketing impact map
Buyer journey × marketing actions across four stages: Problem Aware → "You" Aware → Interested → Acting

5 campaign premises
Testable hypotheses pairing a segment, a message, and a channel mix — designed to run simultaneously

RICE prioritization
Reach × Impact × Confidence ÷ Effort scores so you know which bet to place first

Measurement guardrails
Growth KPIs and B2B SaaS channel benchmarks calibrated to your stage

Markdown export
Download the full framework as a clean .md file to share with your team

Are you in my ICP?

If you’re reading this, you may be a fit - or not. Let’s find out.

Are we right for each other? My thinking on the teams, moments, and industries I can help most.

Disclaimer: Remember that Ideal Customer Profile is not the only customers worth talking to or saying “yes” to, but a focus framework. So let’s talk if you’re interested!

The Patterns:

  • Midwest B2B tech companies

  • Founder still the CEO, 5 to 50ish people

  • Growing, but growth isn't compounding the way it could

The tells:

  • People (founder leading marketing, hiring sales but likely not enough pipe, short stint or super specialist marketers only)

  • Effectiveness (box-check marketing website not performing, no audience, launch that doesn't get noticed, etc)

Reach out via hello@nwb.io or schedule 30 minutes for an intro if this resonates.

Trust is the only sustainable competitive advantage

Up Next: Trust Builders

I’m exploring tools, frameworks, and offerings that identify trust (internal and external) as well as the pre-built networks of trust that already exist.

Categories where trust needs help:

Internal marketing communication: can the company trust marketing to do more than push buttons?

Customer referrals and storytelling: how can a business find, authentically showcase, and scale their most trustworthy advocates?

Finding people and tools: the number one source of high quality customers is referrals from your trusted network. Why isn’t this process much much much better?

If you’re building or seeing something interesting, let’s talk.