Nail it, then scale it.

Early stage founders and leadership teams understand the problems they solve, how to spot a great customer (and bad fits), and where they want to go. They believe. Put the founder in a room with the right ICP decision maker, the win rate is high.

What happens next is where I fit in. Let’s define the story, nail the go-to-market motion that works, then scale it.

See examples below for some lessons learned that can help. These aren’t generic case studies nobody trusts. And if you want to talk with any founder I’ve ever worked with, let me know and I’ll connect you directly.